Painted roadside adverts are part of French street life - but they're fading fast. Some were used to advertise very well known brands - cognacs and aperitifs for example. This one looks much more like a one-off, promoting the local newspaper - spotted on a housewall in St Martial de Viveyrol. And isn't it a lovely blue!
Just found out that Le Petit Journal was a Parisien daily newspaper published from 1863 to 1944. At it's peak, it had a circulation of around a million. So, not a local newspaper after all!
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